This Is Me

I am a creative director and lover of all things advertising and digital. In a previous life, I was a copywriter, account director, strategist and head of social media. My dream is for every South African to have free internet access. I believe the online world can be a greater connector and leveller than democracy. Idealistic? Me? Absolutely.


  • I live in Cape Town again now, but my five years in Joburg were wonderful.
  • I love the work I do and the people I work with.
  • I’m a massive cricket fan – ODIs, tests… love it. Twenty20 is just not cricket though.
  • I live with my husband, son and two rescue cats. They’re all cuddly.
  • Single malt whisky is one of my reasons for living.
  • I adore food markets and grocery stores. Barcelona has the best.
  • I am an excellent cook and pretty good baker. Cooking is an art, baking is a science.
  • My parents sell shoes. I used to get 80% of my shoes for free.
  • I have no patience with willfully ignorant people.
  • I once had a cat called Boo. She was just like me. I still miss her.


  • June 11, 2010 - 4:14 pm | Permalink

    That is a pretty cat.

    Pardon for asking, but were you ever active on the ANANZI forums about a decade ago?

  • amanda
    June 12, 2010 - 1:52 pm | Permalink

    Nope. A bit before my time.

  • August 6, 2010 - 10:20 pm | Permalink

    why do you need to be pardoned for asking dude?

  • November 10, 2010 - 10:11 am | Permalink

    Always great to see fellow Rhodents making great strides :-)

  • June 5, 2011 - 7:42 pm | Permalink

    You would LOVE Eataly in Turin! Look them up on the web – I thought I had died and gone to deli heaven!!

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