This Is Me

I am the Head of Social Media at NATIVE VML and a lover of all things advertising and digital. In a previous life, I was a through-the-line copywriter for eight years and the social media account director for Ogilvy PR. My dream is for every South African to have free internet access. I believe the online world can be a greater connector and leveller than democracy. Idealistic? Me? Absolutely.


  • I live between Joburg and Cape Town. I love both.
  • I manage an incredible team of social media managers and a wide variety of social media accounts.
  • I’m a massive cricket fan – ODIs, tests… love it. Twenty20 is just not cricket though.
  • The most precious thing I’ve ever received is my degree.
  • Single malt whisky is one of my reasons for living.
  • I adore food markets and grocery stores. Barcelona has the best.
  • I am a phenomenal cook and pretty good baker. Cooking is an art, baking is a science.
  • My parents sell shoes. I used to get 80% of my shoes for free.
  • I have no patience with willfully ignorant people.
  • I had a cat called Boo. She was just like me. I miss her.


  • June 11, 2010 - 4:14 pm | Permalink

    That is a pretty cat.

    Pardon for asking, but were you ever active on the ANANZI forums about a decade ago?

  • amanda
    June 12, 2010 - 1:52 pm | Permalink

    Nope. A bit before my time.

  • August 6, 2010 - 10:20 pm | Permalink

    why do you need to be pardoned for asking dude?

  • November 10, 2010 - 10:11 am | Permalink

    Always great to see fellow Rhodents making great strides :-)

  • June 5, 2011 - 7:42 pm | Permalink

    You would LOVE Eataly in Turin! Look them up on the web – I thought I had died and gone to deli heaven!!

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