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The Bank & I

3 mins read

Rather annoyed by all this, I registered @NedbankSA and hoped that one day Nedbank would see my little protest.

The next day I got a call from Nedbank. A very helpful and kind technical guy explained everything I already knew and promised they are working on improving their online banking, as well as “getting on the twitter site”.

This is when I started to feel sorry for Nedbank. They are probably as confused and bewildered about social media and this interweb thing as many other big traditional companies. They have obviously spent millions on media placement for their latest TV ads, but their online persona is non-existent.