This Is Me

Senior Brand & Communications Strategist

As a journalism graduate turned copywriter turned social and digital lead turned strategist, I use my years of integrated experience to craft solutions to problems.

I thrive on nitty-gritty execution as much as reaching the big idea. Apart from honing in on a golden insight and then planning closely with creatives how we will bring that to life, I am also highly skilled at:

  • Concept development
  • Copywriting (through-the-line)
  • Content marketing
  • Digital strategy
  • Presentations, especially pitches
  • Research
  • User journey mapping
  • Workshopping
  • Public speaking