Senior Brand & Communications Strategist
As a journalism graduate turned copywriter turned social and digital lead turned strategist, I use my years of integrated experience to craft solutions to problems.
I thrive on nitty-gritty execution as much as reaching the big idea. Apart from honing in on a golden insight and then planning closely with creatives how we will bring that to life, I am also highly skilled at:
- Concept development
- Copywriting (through-the-line)
- Content marketing
- Digital strategy
- Presentations, especially pitches
- Research
- User journey mapping
- Workshopping
- Public speaking
