Independent Consultant

Brand, customer experienceand AI that actually ships.

I'm a senior consultant for brand, marketing and customer experience. I've spent my career moving between the insight and the execution — honing in on a golden insight, then planning closely with creatives on how we bring it to life.

These days that includes helping teams use AI without losing their voice: better research, faster content, sharper measurement, with human judgement kept exactly where it matters.

See how we could work together LinkedIn

One strategist. Every layer of the problem.

Brand and digital strategy, CX, content and creative development, team leadership and omni-channel marketing — across a diverse range of global brands.

01 / Brand & Comms Strategy

Find the golden insight

Positioning, messaging and integrated communication strategy that gives every channel the same spine.

02 / Customer Experience

Map the whole journey

CX and EX audits, journey mapping and UX optimisation that close the gap between promise and delivery.

03 / Content & Creative

Make the work land

Content planning, copywriting and creative direction — from the idea through to produced assets.

04 / AI in Practice

Put AI to work properly

Practical AI workflows for research, content and insight, designed around brand voice and human judgement.

05 / Insight & Measurement

Turn data into decisions

Research and data translated into insight, with benchmarking and measurement frameworks that prove ROI.

06 / Workshops & Enablement

Leave the team abler

Facilitated sessions, playbooks and crisis comms frameworks so capability stays after the engagement ends.

Selected work

Making AI actually work inside big marketing functions.

Three transformations: proving the workflow, scaling it across teams, and building the business case that funds the change.

AI enablement

Global B2B Warehousing & Logistics

The context: A broad ambition to make the marketing function AI-native, with nothing yet built: no agents, no templates, no prompt libraries and no secure place to run any of it.
The challenge: Turning that ambition into a replicable workflow that produced trustworthy, on-brand output rather than an impressive demo — which meant building the whole thing from scratch and making it reliable enough for the team to actually trust.
The solution: A secure enterprise AI workspace with custom agents, document templates and human-in-the-loop gates at every step. The five-user pilot proved out and converted into a twelve-month, thirty-one-user scale-up with structured training and enablement.

6x: Growth in users, pilot to programme
€175k: Annual commitment, up from a €56k pilot
7: Custom agents, plus 4 synthetic audiences

AI at scale

Global Paints & Coatings

The context: Three live use cases run against three jobs to be done: train the pilot team, create real assets with the tool, and capture the learnings needed to scale across the marketing function.
The challenge: This was a people-and-process shift, not a tool roll-out. A team used to leaning on agencies found a self-service tool overwhelming — the gap was expectation, not capability.
The solution: A wave-by-wave roll-out, one team at a time, taking roughly 280 master assets to 5,600 automated variations on a path to some 14,000 assets a year — supportable by a lean two-person core team with the in-house teams trained in parallel.

20–40%: Time savings reported by the team
+30%: Faster brief to final asset
20x: Master assets turned into variations

Content transformation

Global FMCG

The context: An urgent group-wide drive for cost savings, with content a significant cost driver — and no transparency over what was being made, why, or whether any of it grew the business.
The challenge: Fragmented governance with no central ownership, content created in silos by multiple teams and agencies, driving duplication, wasted spend and diluted consistency — under a deep-rooted cynicism about whether real change was possible.
The solution: An opaque operation turned into a quantified business case and transformation roadmap: a clear from-to content vision, a standardised content typology, and five workstreams each with owners, objectives and KPIs, led by a content excellence team inside marketing.

CHF 30M+: In cost savings identified to 2027
+20%: Estimated performance uplift
48: Stakeholder interviews, plus market scans

Earlier work spans brand and communications strategy across beauty, financial services and health & fitness.

Offerings

Start small, or hand me the whole thing.

Three ways in. Every engagement ends with something your team can use without me. Prices are indicative — final scope is agreed after the first conversation.

Diagnostic

from €2,500

2–3 weeks

For teams who suspect something is off but can't name it yet.

Brand, CX or AI-readiness audit
Stakeholder and customer input
Live findings session
Prioritised roadmap you can act on

Enquire about Diagnostic

Sprint

Most asked for

from €9,500

6–10 weeks

For teams with a decision made and a launch to land.

Everything in the Diagnostic
Strategy built, written and delivered
Journey mapping or content system
Creative direction through to assets
Team workshop and handover playbook

Enquire about Sprint

Partner

from €3,200 / month

Retained, 3 months minimum

For founders and marketing leads who want a strategist on call.

Monthly strategic direction
AI workflow design and enablement
Creative and content oversight
Measurement review against ROI
Direct access between sessions

Enquire about Partner

None of these quite fit?

Shorter, more focused pieces of work — a workshop day, an audit, an AI content system — are on the offerings page.

More Offerings

How it works

A conversation

Thirty minutes, no deck. You describe the problem as it actually feels; I tell you honestly whether I'm the right person for it.

A diagnosis

A scoped look at the brand, the journey and the data — so we agree on the real problem before anyone builds a solution to the wrong one.

The delivery

Strategy and execution in the same pair of hands, finished with a workshop and a playbook so your team can carry it on.

About

This is me.

A journalism graduate turned copywriter turned social and digital lead turned strategist. I use years of integrated experience to craft solutions to problems — and I thrive on the nitty-gritty execution as much as on reaching the big idea.

Key skills

Brand communication strategy
Benchmarking & ROI measurement
CX & EX
Customer journey mapping
UX optimisation
Data & research into insight
Retention & advocacy
Client engagement
Content planning
Copywriting & creative direction
Crisis comms & social playbooks
Workshop facilitation