Offerings

Start with a diagnostic, commit to a sprint, or keep me on retainer.

Three core ways to work together, plus shorter engagements and add-ons you can pick up alongside any of them. Every piece of work ends with something your team can use without me.

The three engagements

Pick the depth you need.

Diagnostic

from €2,500

2–3 weeks

For teams who suspect something is off but can't name it yet.

Enquire about Diagnostic

A short, focused piece of work that names the real problem before anyone builds a solution to the wrong one. We look at brand, customer experience or AI-readiness, gather the right input, and turn it into a clear, prioritised plan.

Focused audit
A structured look at the brand, journey, content or AI opportunity — whichever area is creating the most drag.
Stakeholder and customer input
Light-touch interviews or desk research so the diagnosis is grounded in reality, not assumption.
Live findings session
A 60–90 minute walkthrough of what's working, what's broken and where the leverage really is.
Prioritised roadmap
A sequenced plan with quick wins, bigger bets and what to ignore, so the team can act without me.

Sprint

Most asked for

from €9,500

6–10 weeks

For teams with a decision made and a launch to land.

Enquire about Sprint

Strategy and execution in the same pair of hands. We build the positioning, the customer journey or the content system, then deliver the assets and a playbook so the team can keep running it.

Everything in the Diagnostic
The audit, input and roadmap are folded in so the work is built on a shared understanding of the problem.
Strategy built, written and signed off
A clear positioning, messaging framework or journey architecture the whole team can use and repeat.
Journey map or content system
The practical layer: touchpoints, content pillars, channel logic or AI workflows mapped to the strategy.
Creative direction through to assets
Briefs, copy and creative direction that bring the strategy to life without losing its spine.
Team workshop and handover playbook
A facilitated session plus a written playbook so capability stays after the engagement ends.

Partner

from €3,200 / month

Retained, 3 months minimum

For founders and marketing leads who want a strategist on call.

Enquire about Partner

Ongoing strategic direction for teams that need a senior brain in the room without the overhead of a full-time hire. I stay close to the work, course-correct and help the team build good judgement.

Monthly strategic direction
A standing call to set priorities, review what moved and decide where focus should go next.
AI workflow design and enablement
Practical AI set-ups for research, content and insight, with guardrails that protect brand voice.
Creative and content oversight
Reviews of key campaigns, copy and creative so the work stays consistent and strategically sharp.
Measurement review against ROI
Regular look at the numbers that matter, with plain-language interpretation and next steps.
Direct access between sessions
Async feedback on the hard calls so momentum doesn't stall between scheduled calls.

Quick wins

Shorter engagements. Faster answers.

Standalone pieces of work you can buy first, no prior project needed.

Strategy Power Hour

from €250

Ninety minutes on one live problem — positioning tension, a campaign decision, a journey break. You leave with a written summary and a clear next move.

Enquire

Brand & Messaging Teardown

from €900

A written critique of your positioning, website and key assets, with what's landing, what's muddled and a prioritised list of fixes.

Enquire

Customer Journey Snapshot

from €1,400

One journey mapped end-to-end — the moments that matter, the friction points and the quick wins that would move the needle fastest.

Enquire

AI Readiness Review

from €1,200

Where AI genuinely helps your marketing, where it doesn't, and what to try first. Includes a short implementation map and prompt guardrails.

Enquire

Add-ons

À la carte.

Available alongside any main engagement. Not for first-time buyers on their own.

Workshop Day

from €1,800 / day

A facilitated session to land the strategy with your team — alignment, decisions and a shared language in one day.

Enquire

AI Content System

from €2,400

A prompt library, brand-voice guardrails and workflow designed around how your team actually creates content.

Enquire

Content Sprint

from €1,600

A defined set of copy or creative produced to an agreed strategy — briefs, drafts and revisions in a fixed scope.

Enquire

About

This is me.

A journalism graduate turned copywriter turned social and digital lead turned strategist. I use years of integrated experience to craft solutions to problems — and I thrive on the nitty-gritty execution as much as on reaching the big idea.

Key skills

Brand communication strategy
Benchmarking & ROI measurement
CX & EX
Customer journey mapping
UX optimisation
Data & research into insight
Retention & advocacy
Client engagement
Content planning
Copywriting & creative direction
Crisis comms & social playbooks
Workshop facilitation

How it works

Book a call

Twenty minutes. I'll tell you if we're a fit before you spend a cent, and which shape of work makes most sense.

Share the context

Existing strategy, customer data, examples of what's working and what isn't. I do the heavy lifting from there.

Build together

Workshops, drafts and reviews in a tight loop. No big reveals — you see the work as it forms.

Walk away ready

A clear deliverable, a playbook and a team that knows how to use both. Use it the Monday after we finish.

Questions

A few things people usually ask.

The first call is designed for exactly that. If the problem is vague, the Diagnostic is usually right. If you've already decided and need to land something, the Sprint is better. If you want ongoing direction, we talk Partner.

Prices are indicative 'from' figures. The final scope and fee depend on complexity, stakeholders and timelines — agreed in writing before any work starts.

Both, depending on the engagement. Sprints include execution. Diagnostics and quick wins are designed to give the team a clear plan or asset they can run with. Partner retainers mix direction with light execution.

Yes. Most work is done remotely via video calls and shared documents. Workshops can be run in person if you're based in the same city and it suits the work.

Often, yes. A Strategy Power Hour or Teardown can become the input for a Diagnostic or Sprint, so you don't pay to answer the same question twice.

Quick wins usually turn around within a week or two. Diagnostics and Sprints are typically booked a few weeks out so I can give them proper focus.

Not sure which fits?

Have a conversation first. I'll tell you if I'm the right person for it — and which shape of work makes most sense.

Contact me