As a journalism graduate turned copywriter turned social and digital lead turned strategist, I use my years of integrated experience to craft solutions to problems.

I thrive on nitty-gritty execution as much as reaching the big idea. Apart from honing in on a golden insight and then planning closely with creatives how we will bring that to life, I am also highly skilled at:

I have extensive experience in brand and digital strategy, CX, content and creative development, team leadership and omni-channel marketing across a diverse range of global brands.

Key skills:

• Developing and implementing brand communication strategies
• Benchmarking and measurement to achieve ROI
• CX & EX
• Customer journey mapping and UX optimisation
• Translating data and research into key insights
• Customer retention and advocacy
• Client engagement and account management
• Content planning and development
• Copywriting, creative direction and asset production
• Crisis comms, social media management and playbook development
• Workshop facilitation