These new ads for the Apartheid Museum are clever. They obviously didn’t cost a fortune and clearly demonstrate the rather worrying fact that many young people don’t know our history.
I love advertising like this – it doesn’t just sell, it starts a conversation. Well done TBWA/Hunt/Lascaris.
One response to “A History Forgotten Is A Future Lost”
[…] compare to a concentrated four-hour journey. And as these new ads for the museum indicate – a history forgotten is a future lost – the brightest of the “freedom generation” don’t seem to get it. Maybe they never […]