There are times when you just want to run down the corridor, banging your head on Chinese lampshades, screaming at the sheer frustration of Advertising. Then there are times you create something special that took grit, sweat and tears, and you just want dance, sing and shout “glory glory hallelujah!” from the rooftops.
But that was yesterday.
Today, as the sun shines and finishing touches are put on Loeries entries, I’m filled with a warm and fuzzy feeling for all the lovely creatures creatives I work with. I feel particular affection for Werner.
Werner is the kind of Art Director every highly strung Group Head Copywriter needs. He is patient, he is kind, and he is overwhelmingly optimistic in the face of stupid questions and tiny budgets. He thinks in the abstract first, the realities later, and has an immaculate sense of the aesthetic. He also shares my passion for great coffee and Felix Laband. Thanks dude, you rock.